New identity for a Charleston culinary landmark

LIMELIGHT was thrilled to complete this project for Poogan’s Porch with the uber-talented Jay Fletcher of J Fletcher Design (from whom I also stole this photograph).

We wanted the sign to be classic, but modern. We utilized some original porch floor boards that were found in the attic. The floating flat black aluminum panel is a sharp contrast to the worn boards and makes perfect canvas for the delicate lines of the new Poogan’s Porch logo. The result is a new vs. old tribute to a classic, culinary landmark.

J Fletcher Design is rolling out some really fabulous identity work for Poogan’s Porch, so stay tuned. Better yet, pay Poogan’s a visit. January is roll-back month – where they roll back to 1970’s prices.